By  on March 14, 2017

PARIS — Signaling the end of a decades-long partnership, Adidas on Tuesday said it will not renew its contract with the French league one soccer club Olympique de Marseille after the end of the 2017-18 season.

The company said that after months of negotiations, and despite “several dynamic and ambitious proposals” on its part, it had failed to come to an agreement with the team’s new management on the terms of a new contract.

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