By  on March 31, 2014

BERLIN — In a move to keep it original, Adidas launched a new global Adidas Originals Neighborhood flagship concept here Thursday. It did so right where the 12-year-old label made its retail debut 11 years ago: at number 13-15 Münzstrasse.

“We didn’t want to move. It’s where our consumer lives,” noted Originals head Arthur Hoeld of the Hackescher Markt area. “But the new interior, which was completely changed, is about setting a new tone and freshening it up.”

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