Adidas joined the New York Fashion Week fray by staging the first runway show for Neo, its Selena Gomez-styled label for teens, and unveiling a cool, silver and gray retail prototype for its SLVR sportswear collection.
Although it’s relatively small, even for SoHo, the 1,200-square-foot SLVR shop at 108 Wooster Street has a lot to it. “We were asked to create a space with transparency and clean lines and also with surprises and discovery,” said Ted Mager, head of global retail environments for Adidas.
The shop is designed with different niches for apparel and footwear, men’s and women’s, and 14-foot-tall, floor-to-ceiling backlit graphics and glass fixtures. One side of the glass is clear for a glimpse of what’s displayed just behind; the other side of the glass is reflective. Silver tones are used throughout, to suggest the SLVR name. SLVR has just one other store in the U.S., in Miami, which will be redesigned to the prototype. There are also two stores in Europe, in Berlin and Paris, and five to 10 stores going up in Asia will also reflect the prototype.
The Neo show was as one might expect — casual, fun, with spirited bright colors, tight printed pants, big stripes and Neo logos, all modeled by teens in colored high tops and lots of nail polish and flashy eye shadow. The show was held on West 37th Street and curated by teen bloggers, who were flown into New York.
What wasn’t expected was a brief interruption by two protestors from the United Students Against Sweatshops who claim Adidas owes 2,800 workers in Indonesia $1.8 million in severance from a factory outside Jakarta that was abandoned by the owner and closed. The protesters were quickly whisked outside by security, where a peaceful protest was going on with two of the Indonesian workers. Organizers said dozens more protests against Adidas will be staged at college campuses where Adidas product is sold. A second protest was held at the Adidas Y-3 show Sunday afternoon.
In response to the protests, Adidas issued a lengthy statement, which read in part: “The central fact remains that the PT Kizone factory was unethically closed and abandoned by its owner, not by the Adidas Group, and this occurred more than six months after we placed our last order with them....We honored all terms of our contract, paying the factory owners every penny owed. In turn, we cannot assume, or accept, the liability for the severance owed by the former owner of PT Kizone who violated Indonesian law and fled.”
Adidas added that it cared deeply about the workers, gave $525,000 in aid to them and their families, provided job placement services, encouraged suppliers to hire the workers and got more than 1,000 of the workers new employment.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews