Adidas joined the New York Fashion Week fray by staging the first runway show for Neo, its Selena Gomez-styled label for teens, and unveiling a cool, silver and gray retail prototype for its SLVR sportswear collection.
Although it’s relatively small, even for SoHo, the 1,200-square-foot SLVR shop at 108 Wooster Street has a lot to it. “We were asked to create a space with transparency and clean lines and also with surprises and discovery,” said Ted Mager, head of global retail environments for Adidas.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"