Adidas joined the New York Fashion Week fray by staging the first runway show for Neo, its Selena Gomez-styled label for teens, and unveiling a cool, silver and gray retail prototype for its SLVR sportswear collection.
Although it’s relatively small, even for SoHo, the 1,200-square-foot SLVR shop at 108 Wooster Street has a lot to it. “We were asked to create a space with transparency and clean lines and also with surprises and discovery,” said Ted Mager, head of global retail environments for Adidas.
The shop is designed with different niches for apparel and footwear, men’s and women’s, and 14-foot-tall, floor-to-ceiling backlit graphics and glass fixtures. One side of the glass is clear for a glimpse of what’s displayed just behind; the other side of the glass is reflective. Silver tones are used throughout, to suggest the SLVR name. SLVR has just one other store in the U.S., in Miami, which will be redesigned to the prototype. There are also two stores in Europe, in Berlin and Paris, and five to 10 stores going up in Asia will also reflect the prototype.
The Neo show was as one might expect — casual, fun, with spirited bright colors, tight printed pants, big stripes and Neo logos, all modeled by teens in colored high tops and lots of nail polish and flashy eye shadow. The show was held on West 37th Street and curated by teen bloggers, who were flown into New York.
What wasn’t expected was a brief interruption by two protestors from the United Students Against Sweatshops who claim Adidas owes 2,800 workers in Indonesia $1.8 million in severance from a factory outside Jakarta that was abandoned by the owner and closed. The protesters were quickly whisked outside by security, where a peaceful protest was going on with two of the Indonesian workers. Organizers said dozens more protests against Adidas will be staged at college campuses where Adidas product is sold. A second protest was held at the Adidas Y-3 show Sunday afternoon.
In response to the protests, Adidas issued a lengthy statement, which read in part: “The central fact remains that the PT Kizone factory was unethically closed and abandoned by its owner, not by the Adidas Group, and this occurred more than six months after we placed our last order with them....We honored all terms of our contract, paying the factory owners every penny owed. In turn, we cannot assume, or accept, the liability for the severance owed by the former owner of PT Kizone who violated Indonesian law and fled.”
Adidas added that it cared deeply about the workers, gave $525,000 in aid to them and their families, provided job placement services, encouraged suppliers to hire the workers and got more than 1,000 of the workers new employment.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia