Adidas joined the New York Fashion Week fray by staging the first runway show for Neo, its Selena Gomez-styled label for teens, and unveiling a cool, silver and gray retail prototype for its SLVR sportswear collection.
Although it’s relatively small, even for SoHo, the 1,200-square-foot SLVR shop at 108 Wooster Street has a lot to it. “We were asked to create a space with transparency and clean lines and also with surprises and discovery,” said Ted Mager, head of global retail environments for Adidas.
The shop is designed with different niches for apparel and footwear, men’s and women’s, and 14-foot-tall, floor-to-ceiling backlit graphics and glass fixtures. One side of the glass is clear for a glimpse of what’s displayed just behind; the other side of the glass is reflective. Silver tones are used throughout, to suggest the SLVR name. SLVR has just one other store in the U.S., in Miami, which will be redesigned to the prototype. There are also two stores in Europe, in Berlin and Paris, and five to 10 stores going up in Asia will also reflect the prototype.
The Neo show was as one might expect — casual, fun, with spirited bright colors, tight printed pants, big stripes and Neo logos, all modeled by teens in colored high tops and lots of nail polish and flashy eye shadow. The show was held on West 37th Street and curated by teen bloggers, who were flown into New York.
What wasn’t expected was a brief interruption by two protestors from the United Students Against Sweatshops who claim Adidas owes 2,800 workers in Indonesia $1.8 million in severance from a factory outside Jakarta that was abandoned by the owner and closed. The protesters were quickly whisked outside by security, where a peaceful protest was going on with two of the Indonesian workers. Organizers said dozens more protests against Adidas will be staged at college campuses where Adidas product is sold. A second protest was held at the Adidas Y-3 show Sunday afternoon.
In response to the protests, Adidas issued a lengthy statement, which read in part: “The central fact remains that the PT Kizone factory was unethically closed and abandoned by its owner, not by the Adidas Group, and this occurred more than six months after we placed our last order with them....We honored all terms of our contract, paying the factory owners every penny owed. In turn, we cannot assume, or accept, the liability for the severance owed by the former owner of PT Kizone who violated Indonesian law and fled.”
Adidas added that it cared deeply about the workers, gave $525,000 in aid to them and their families, provided job placement services, encouraged suppliers to hire the workers and got more than 1,000 of the workers new employment.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)