By and  on March 3, 2011

Get me a doctor!

That’s a cry activewear brands are making as they continue to push the technology envelope with products such as carbon fiber bicycle shorts, water-resistant running jackets and light-as-air skiwear. From medical doctors to engineers, companies are hiring experts outside the industry to develop new ways to protect athletes from both the elements and the rigors of sports — all while keeping comfort in mind.

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