That’s a cry activewear brands are making as they continue to push the technology envelope with products such as carbon fiber bicycle shorts, water-resistant running jackets and light-as-air skiwear. From medical doctors to engineers, companies are hiring experts outside the industry to develop new ways to protect athletes from both the elements and the rigors of sports — all while keeping comfort in mind.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)