BERLIN — Aeance has taken the next step in its mission to merge the fashion-forward and the functional.The German premium activewear brand is transitioning from strictly direct-to-consumer to wholesale, and has revealed its upcoming collection, a collaboration with Canadian-born, London-based designer Steven Tai.Tai’s women’s wear label, which he shows at London Fashion Week, leans heavily in the direction of quirky girl, including ruffles and pleats formed in unconventional ways. For his Aeance designs, he streamlined and simplified to create active basics with special touches, such as intricate seaming and interesting collars and cuffs. The 19-piece collection for men and women comes in a color palette of butter yellow, coral, petrol, black and white; all in all, there are 82 pieces.“Sportswear has always been an element in my own label, but this project gave me the chance to really explore the point where performance, luxury and comfort meet,” said Tai.“Each seam, finishing and stitch is considered both visually and functionally. Being a bit of a geek, I loved learning about these technical finishings and to have the chance to obsess over all the details of this beautiful collection together with the Aeance team, who are just as passionate about these details as I am,” he continued.At first glance, Tai seems a surprising choice for a minimalist activewear brand, but Aeance cofounder Nadine-Isabelle Baier said the designer understands, and embraces, the brands’ vision.“There are limits in terms of the design in order to guarantee functionality,” explained Baier. “This concept is critical to the brand and has worked very well for us. We are focusing on multidisciplinary collaboration between the sectors of fashion, design and engineering; there are unlimited possibilities for exciting things to come.”Based in Germany, Aeance is manufactured in Portugal from high-quality materials, from merino wool to Italian high-tech mesh — all according to strict eco-standards. The upcoming collection utilizes recycled materials, including both polyamide and elastane for tights, and polyester padding for vests.Aeance releases one non-seasonal collection a year. Its debut, created with Berlin designer Hien Le, launched in November 2015 and is still available. Tai’s collection is scheduled to hit retail in June, priced from 145 to 525 euros ($156 to $565 at current exchange).At first available for purchase solely via its web site, Aeance entered the wholesale market at the end of 2016. Its first collection is selling internationally online at Matchesfashion.com, as well as in Seoul’s Boon the Shop and Munich’s Lodenfrey, among other select stores. Baier said “a strong increase for an eco-conscious lifestyle in the fashion world” was a driving force in the brand’s growth.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)