Agent Provocateur, the saucy British lingerie brand and retailer, has come a long way since its first boutique opened in London in 1996.
Acquired by private equity firm 3i in November 2007 for an estimated $123 million, the upscale lingerie specialist has 40 Agent Provocateur boutiques worldwide. The plan is to become a global lingerie phenomenon, said Joe Corre, co-founder of the brand who serves as creative director.
“We are planning two new launches in the U.S., a boutique in Boston in October on Newbury Street, and a second in Chicago in November on East Oak Street,” said Corre, noting Agent Provocateur has eight shops in the U.S. “There’s also been a lot more openings around the world. I just opened a boutique in Bahrain [in July], as well as Geneva and Puerto Barres, a sexy destination in Spain. There also are more openings in Madrid, St. Petersburg and Germany.”
Corre, the son of Vivienne Westwood who cofounded Agent Provocateur with his ex-wife Serena Rees, pointed out that opening a racy lingerie boutique in the Mideast is “easier” than a launch in America,
“In the U.S., once you get outside Los Angeles and New York, and main cities, it’s all shopping malls,” he said. “Some Christian right-wing person might own the mall and there’s a problem. In the Mideast, it’s very easy. They simply say you can do this and you can’t do that.”
Regarding new product, Corre said he is fond of a “telescopic whip” he designed for the boudoir.
“I’ve been working on the idea for some time,” he said. “The telescopic whip can fold into a handbag. It’s really a girl’s best friend and she can pull it out when she needs it.”
Corre said a new ad campaign will be launched in four phases, beginning in September and running through November, January and May. He wouldn’t disclose full details of the campaign, but said, “Each one has a different theme, will be all posters, and each will feature British and international beauties. The Season of the Witch theme will appear in September. It’s about very strong women.”
He noted the visual for each theme will feature a hidden riddle.
“There will be a riddle with each phase and the person who solves the four riddles will get an amazing prize,” Corre added.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye