LONDON — Agent Provocateur is giving Soiree, its high-end, ultraluxurious lingerie collection, an online debut.
And as is tradition for the label, the company has commissioned an elegant yet racy short film to mark the launch. The film, called “Les Fleurs du Mal” or “The Flowers of Evil,” is directed by Justin Anderson, a British director at Epoch Films in London, and plays on Britain’s kitsch Hammer Horror films. It stars a heroine who is made-over by a predatory gang of models clad in the Soiree range, all set to a heavy metal soundtrack.
“The collection is quite artistic and we kind of wanted to do something that was a bit off the wall,” said Sarah Shotton, creative director of Agent Provocateur. “We’re a vintage-inspired company, and horror back in the day was a way of showing sex in film…it was a little bit of history and a bit tongue in cheek.”
The film debuts today on a new microsite dedicated to the Soiree collection within Agent Provocateur’s Web site, after having been launched virally last week. Prior to the online launch, Soiree had only been sold at a select number of the label’s boutiques. The line is made up of detailed, embellished pieces, of which there are a limited number. For fall 2011, designs include a lingerie set crafted from napa leather adorned with Swarovski crystal chains, a silk batwing kimono and a lingerie set in red leopard print with gold zip embellishments. The line retails from 195 pounds, or $312, for knickers and can rise to 15,000 pounds, or $24,000 for a one-off playsuit handmade from tassels and Swarovski glass beads that’s an exclusive piece for Harrods.
“It’s about dressing up, luxury and a lot of hand-embellishment,” said Shotton. “It’s really fun…I get to use very beautiful fabrics.”
Garry Hogarth, chief executive officer of Agent Provocateur, said Soiree — which is particularly popular with the brand’s Middle Eastern and Russian customers — represents 5 percent of Agent Provocateur’s business but could grow to “10 or 15 percent.” He added that customers for the Soiree line show no resistance to the higher price points, noting that certain customers have spent “$20,000 to $30,000” on the line during one boutique visit. “They’re just looking for the most beautiful pieces, whether it’s lingerie or clothing or handbags, they just want the very best and the most beautiful thing,” said Hogarth.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye