By  on December 14, 2011

MILAN — As a difficult economy and crimped consumer spending continue to plague the fashion business, companies focusing on research and innovation are helping to send positive signals to the industry.

A case in point is new Italian outerwear brand AI-Riders on the Storm, which, after a two-season test in the Italian market, will make its official and international debut at men’s trade show Pitti Uomo in January.

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