PARIS — A crop of emerging brands are paving the way for innerwear's green future. Here are a few of the movement's pioneers who will be showing in the Salon International de la Lingerie's "Spicy Garden."
Eco-Boudoir Founder: Jenny White Age: 31 Based: London Founded: 2007 Sold at: 14 sales points, including Harrods in London and Catriona MacKechnie in New York. Retail prices: From $70 for an eye mask to $600 for an organic silk dressing gown. Background: Eco-Boudoir flowered from a sustainable fashion project White developed as part of her master's of arts degree at Central Saint Martins. Philosophy: "People think eco-friendly lingerie is all about bamboo bras, but it's much more than that. It's about researching the production process; using recycled packaging; avoiding harmful dyes; opting for digital printing, which is the greenest way of printing, and using sustainable fabrics. It's also important to check out the working conditions of the production facilities."
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"