By  on December 3, 2007

PARIS — A crop of emerging brands are paving the way for innerwear's green future. Here are a few of the movement's pioneers who will be showing in the Salon International de la Lingerie's "Spicy Garden."

Founder: Jenny White
Age: 31
Based: London
Founded: 2007
Sold at: 14 sales points, including Harrods in London and Catriona MacKechnie in New York.
Retail prices: From $70 for an eye mask to $600 for an organic silk dressing gown.
Background: Eco-Boudoir flowered from a sustainable fashion project White developed as part of her master's of arts degree at Central Saint Martins.
Philosophy: "People think eco-friendly lingerie is all about bamboo bras, but it's much more than that. It's about researching the production process; using recycled packaging; avoiding harmful dyes; opting for digital printing, which is the greenest way of printing, and using sustainable fabrics. It's also important to check out the working conditions of the production facilities."

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