Asics is preparing to expand its presence in Boston by establishing a product creation studio in the city. The Boston area is also the home of Asics rivals New Balance and Reebok.Last spring, Asics acquired the Boston-based fitness tracker Fitnesskeeper Inc., and opened a global digital hub in the city to complement its U.S. headquarters in Irvine, Calif."As this industry continues to evolve dramatically, it is crucial for our brand to be represented on both coasts in the U.S.," said Gene McCarthy, Asics America Corp.'s president and chief executive officer. "At the dynamic crossroads of innovation and sport, Boston is that place for us on the East Coast."Boston Mayor Martin Walsh said, “With a vibrant, highly educated and tech-savvy workforce, Boston is fast becoming a destination for companies seeking to be a part of that culture. I look forward to Asics being a major contributor to Boston.”The brand will house key members of its executive team in Boston including Andrew Richard, vice president of North American commerce, who oversees all wholesale, e-commerce and retail divisions, and former Under Armour executive David Ayers, who recently joined the brand as vice president of apparel merchandising. Craig Gillian, general manager of digital commerce; Takaaki Kondo, general manager of multichannel marketing, and Kazuya Kawakami, general manager of consumer IT, are also headquartered in Boston.RELATED STORY: Asics Adds Human Resources, Legal Executives to U.S. Team >>The company has retained T3 Advisors, a real estate and workplace advisory firm, to find a location while IA Interior Architects will design the space.Earlier this week, Adidas AG filed suit against Asics and Fitnesskeeper alleging the brands have directly infringed on roughly 10 patents held by Adidas.In 2014, Adidas filed a similar lawsuit against Under Armour Inc. and MapMyFitness Inc., highlighting three patents that it claimed were infringed upon. That case was settled through mediation in May 2016, with Under Armour and MapMyFitness paying a “confidential licensing fee” to Adidas.RELATED STORY: Asics Creates Running Tight to Improve Performance >>
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia