Asics is preparing to expand its presence in Boston by establishing a product creation studio in the city. The Boston area is also the home of Asics rivals New Balance and Reebok.Last spring, Asics acquired the Boston-based fitness tracker Fitnesskeeper Inc., and opened a global digital hub in the city to complement its U.S. headquarters in Irvine, Calif."As this industry continues to evolve dramatically, it is crucial for our brand to be represented on both coasts in the U.S.," said Gene McCarthy, Asics America Corp.'s president and chief executive officer. "At the dynamic crossroads of innovation and sport, Boston is that place for us on the East Coast."Boston Mayor Martin Walsh said, “With a vibrant, highly educated and tech-savvy workforce, Boston is fast becoming a destination for companies seeking to be a part of that culture. I look forward to Asics being a major contributor to Boston.”The brand will house key members of its executive team in Boston including Andrew Richard, vice president of North American commerce, who oversees all wholesale, e-commerce and retail divisions, and former Under Armour executive David Ayers, who recently joined the brand as vice president of apparel merchandising. Craig Gillian, general manager of digital commerce; Takaaki Kondo, general manager of multichannel marketing, and Kazuya Kawakami, general manager of consumer IT, are also headquartered in Boston.RELATED STORY: Asics Adds Human Resources, Legal Executives to U.S. Team >>The company has retained T3 Advisors, a real estate and workplace advisory firm, to find a location while IA Interior Architects will design the space.Earlier this week, Adidas AG filed suit against Asics and Fitnesskeeper alleging the brands have directly infringed on roughly 10 patents held by Adidas.In 2014, Adidas filed a similar lawsuit against Under Armour Inc. and MapMyFitness Inc., highlighting three patents that it claimed were infringed upon. That case was settled through mediation in May 2016, with Under Armour and MapMyFitness paying a “confidential licensing fee” to Adidas.RELATED STORY: Asics Creates Running Tight to Improve Performance >>
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.