JUST WHEN YOU THOUGHT IT WAS SAFE TO go back in the water — it is. Swimwear vendors, a bit glum as the bumpy economy and uneven weather rattle their businesses, plan to give retailers what works, with familiar silhouettes, metallics, nautical looks and solids all part of the play-it-safe arsenal of trends.
Nautical styles are perennial hits, and they're high on the list. Maria Santilena, sales manager at Skinny Dip Swimwear, a division of lingerie firm Leg Avenue, based in City of Industry, Calif., said the company offers 18 styles in a flirty daywear swim line and 13 styles in an elegant nightwear group. A red-and-white-striped Skinny Dip bikini has a rope detail around the neck and also in the low-rise bottoms. An anchor charm spices up the tube top. The set wholesales for $31.80.
Jessica Simpson swimwear puts a spin on nautical by pairing a jeans-like bottom with a navy-and-white-striped top, and it's booking well, said Ellyce Zolt, a partner in Ronnie & Ellyce Sales Showroom, which represents Jessica Simpson, True Religion, Bare Assets, Martini Sol and Endless Sun, among other swim brands. Simpson pieces wholesale from $17 to $26.
A burgeoning trend over the last few seasons, metallics — mainly gold and silver — aren't going away any time soon. For instance, the strong response to gold and silver styles introduced last year inspired the Havaianas flip-flop brand to increase its metallic selection.
A pair flip-flops with Swarovski crystals in the straps retails for up to $130 — Havaianas generally retail for around $15.
Swim vendors have recently been testing atypical silhouettes such as bandeaux and monokinis. The shapes are great for magazines, but retailers are often concerned whether fit-conscious shoppers will venture outside their comfort zones. Santilena noted, "The monokinis are doing well, but in general, they're hard because they don't fit everybody," so Skinny Dip has tried to make them workable by enhancing their adjustability.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews