LOS ANGELES — Mattel Inc. will launch a wave of Barbie-inspired apparel and accessories collections this fall as part of collaborations with Lord & Taylor, Forever 21 and Los Angeles-based contemporary label Wildfox.
The partnerships, led by Jessica Dunne, Mattel’s general manager and senior vice president, consumer products, signify an effort to reestablish Barbie as a fashion icon to today’s consumer.
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