By  on February 9, 2009

Noah Wrubel, chairman and chief executive officer of Bare Necessities, a brick-and-mortar and Internet lingerie retailer, presented a seminar last Wednesday on how brands and companies can boost business in tough times.

The event, “Getting Intimate with the Internet,” hosted by the Intimate Apparel Council division of the American Apparel & Footwear Association at the Grand Hyatt New York hotel, also focused on the success of Bare Necessities’ 10-year-old online business.

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