By  on July 20, 2009

Barenecessities.com, the $47 million online lingerie specialist, is broadening its consumer base with the launch of a second Web site, Lingerie.com.

“Our new [online] store is selling sexier, more risqué lingerie than barenecessities.com, with brands such as Dreamgirl, Leg Avenue, Escante and Shirley of Hollywood,” said Dan Sackrowitz, vice president of marketing at barenecessities.com.

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