By  on February 6, 2013

BCBGMaxAzria is getting into the lingerie business.

The trendy Los Angeles-based lifestyle brand has signed a licensing pact with Trimera Group to produce and distribute the first collection of BCBGeneration Intimates for fall 2013. Distribution will be aimed at major department and specialty stores in the international marketplace, as well as 14 freestanding BCBGeneration stores, 160 partner shops and 250 specialty boutiques in the U.S.

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