By  on March 19, 2013

Online retailer Bonobos is teeing up its own golf brand, called Maide, which launches at maidegolf.com on Tuesday. It is the first new brand incubated by Bonobos since the company was founded in 2007.


Maide, which means “stick” or “club” in Gaelic, will launch with 20 styles and colors for spring, doubling its assortments by this summer. The initial collection includes pants, shorts, polo shirts and sweaters, with outerwear and accessories to be added next year.

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