By  on October 6, 2008

NEWTON, Mass. — The cinched waistline and its curvy counterpoint, the voluptuous backside, are a mainstay of pop culture.

Jennifer Lopez and reality TV’s Kim Kardashian are famous for hourglass shapes, sales of skintight jeans and bandage dresses are up, and gym squat regimens and Brazilian butt lifts continue to grow in popularity. It was enough to inspire entrepreneur Susan Bloomstone and her co-creator, designer Lisa Reisler, to make a panty equivalent of a padded bra.

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