For a number of foreign swim brands vying to expand at retail, California is just the right fit.
To see how the Golden State measures up, consider the following stats. In terms of economic potential, it ranks eighth worldwide with a gross domestic product of $2.2 trillion, ahead of Russia, India and Canada. Plus, a coastline stretching 840 miles provides plenty of places to don swimsuits. Never mind the plethora of pools and resorts. Even in the dead of winter, the average temperature peaks at 69 degrees. All of which is conducive to an active lifestyle that, for better or worse, births new health and fitness trends constantly. Therein lies a vast consumer base.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)