For a number of foreign swim brands vying to expand at retail, California is just the right fit.
To see how the Golden State measures up, consider the following stats. In terms of economic potential, it ranks eighth worldwide with a gross domestic product of $2.2 trillion, ahead of Russia, India and Canada. Plus, a coastline stretching 840 miles provides plenty of places to don swimsuits. Never mind the plethora of pools and resorts. Even in the dead of winter, the average temperature peaks at 69 degrees. All of which is conducive to an active lifestyle that, for better or worse, births new health and fitness trends constantly. Therein lies a vast consumer base.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)