By  on May 6, 2013

California-based apparel brand CaliLu has launched a partnership with human rights organization Not for Sale with the creation of the Freedom Top. To be sewn by survivors of human trafficking at the CaliLu partner factory in India, all wholesale costs and a portion of retail sales of the top will be donated to the Not for Sale organization by the brand’s founders, Cali Norton and Lucille McGovern.

Norton and McGovern decided to join other like-minded brands such as British fashion retailer AllSaints Spitafields after attending the Montara Circle think tank in Amsterdam, where discussions included workers’ safety issues at factories in Bangladesh and putting a stop to human trafficking. Not for Sale creates tools that engage business, government, and grass roots organizations to grow social enterprises that benefit enslaved and vulnerable communities, said Norton.

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