Carbon38 has dipped a toe in its own branded line of activewear but the next step in its evolution calls for ready-to-wear pieces that its customers can wear beyond the gym.The company has experimented with rtw in the past, inserting a lace dress or culotte here and there within its in-house releases, but its newest offering is its fullest collection to date. The line builds on the company's January partnering with Jonathan Simkhai in its first collaboration with a designer in a bid to push the boundaries of what activewear looks like and what day parts it can be applied to, founder Katie Warner Johnson said. That came in the form of peplum dresses and red leggings, for example.“It speaks to the narrative of this woman and how she’s getting dressed,” Warner Johnson said.To be sure, the company isn't forgetting its roots in activewear, along with the many brands it carries, such as Alo Yoga, Spiritual Gangster, Free People, Ivy Park, Michi and Norma Kamali.“I think we don’t give Spandex itself enough credit in that it is a super human product,” said Warner Johnson. “[Rtw] feels like the right jump to make because it’s what our customers are asking for.”That Carbon38 DNA rooted in Spandex is now being applied to fashionable silhouettes such as wide leg and high-waisted pants, bell sleeve tops, a shirt with elbow cutout detailing, dresses and a hoodie jacket, all of which draw inspiration from the Sixties and Seventies.The 11-piece offering ranges from $125 for a T-shirt up to $265 for the hooded jacket.Apparel will continue to be a focus for the company in the near term as it also tests other categories. Among the more recent of these pilots was footwear, skin care and wellness, speaking to what the company ultimately hopes to grow up to be for its customers.“We want to be a one-stop shop for her lifestyle and right now we started in active because that’s really the most important part of her day, so this will be a really interesting collection and I think it’s a pivotal shift,” Warner Johnson said of the rtw.Elsewhere, Carbon38 in November opened a pop-up on Robertson Boulevard in Los Angeles, which Warner Johnson called a success. The store followed a Hamptons temporary shop the company had in the summer, with Carbon38 using both experiences as yet another way to study its customer base.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion