By  on September 23, 2008

It’s not a big trip for C&C California to head to the beach, which was what the T-shirt brand’s new owner, Perry Ellis International, was thinking when it decided to add a swimwear and cover-up component to the label.

After buying C&C California from Liz Claiborne Inc. in February, Perry Ellis has launched men’s and now beach for spring. Perry Ellis’ swim business, which includes Jantzen, allows C&C California to leverage the parent company’s infrastructure.

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