By and and and  on January 28, 2009

SAN DIEGO — In a sign of the difficult times, Quiksilver Inc., Roxy, Hurley International and Rvca skipped the ASR Trade Expo as surf, skate and snowboard firms injected more fashion into lines and introduced higher-end labels to enhance their appeal to sophisticated customers.

Such was the mood that Podium Distribution, which owns apparel and footwear brands including Matix, designed its booth to resemble a homeless encampment. The name — “Camp Recession.”

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