By  on July 22, 2013

As one woman athletic apparel executive left the scene, another one is taking center stage.

Nancy Green, a 27-year veteran of Gap Inc. who was appointed general manager of Athleta in May after serving as executive adviser for Gap’s China business, and executive vice president and chief creative officer at Old Navy, has grabbed the reins of Athleta at a critical moment for the brand. As it opens stores and seeks to build momentum in the blazing athleticwear category, the timing could be just right. The moment is made all the more critical due to an unexpected change at the top for dominant market share leader Lululemon Athletica Inc. In the wake of the March recall of black Luon yoga pants costing Lululemon about $67 million, vaunted chief executive officer Christine Day announced in June she would be stepping down.

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