By  on June 8, 2009

Chantelle Group, the 133-year-old French bra company, celebrated the 60th anniversary of the Chantelle brand at La Grenouille in Manhattan last month.

Patrice Kretz, president of the $500 million business, hosted the luncheon on May 15 for some 40 members of the media, where models strolled and posed along a balcony and stairwell wearing a number of embellished Chantelle bras and undies. Also on display were visuals of ad campaigns throughout the decades, including one highly successful ad from the Sixties that had a tag line saying “On Aimes les Seins,” or “We Love Breasts.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus