By  on June 8, 2009

Chantelle Group, the 133-year-old French bra company, celebrated the 60th anniversary of the Chantelle brand at La Grenouille in Manhattan last month.

Patrice Kretz, president of the $500 million business, hosted the luncheon on May 15 for some 40 members of the media, where models strolled and posed along a balcony and stairwell wearing a number of embellished Chantelle bras and undies. Also on display were visuals of ad campaigns throughout the decades, including one highly successful ad from the Sixties that had a tag line saying “On Aimes les Seins,” or “We Love Breasts.”

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