In a land where conspicuous consumption has driven high-end growth for decades, international lingerie brands have faced an uphill battle convincing Chinese consumers it’s what’s on the inside that counts.
“When it comes to people’s spending priorities at the higher end, lingerie is so far down the list compared with the stuff other people can see — bags, accessories and clothing — that it’s just not getting much of a look,” said Mintel Group’s chief China strategist, Paul French, who has been keeping an eye on the lingerie segment since he worked as a consultant for Triumph in the Nineties.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"