By  on July 29, 2013

In a land where conspicuous consumption has driven high-end growth for decades, international lingerie brands have faced an uphill battle convincing Chinese consumers it’s what’s on the inside that counts.

“When it comes to people’s spending priorities at the higher end, lingerie is so far down the list compared with the stuff other people can see — bags, accessories and clothing — that it’s just not getting much of a look,” said Mintel Group’s chief China strategist, Paul French, who has been keeping an eye on the lingerie segment since he worked as a consultant for Triumph in the Nineties.

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