By  on January 27, 2014

SHANGHAI — China’s market for innerwear, nightwear and swimwear is highly fragmented, but there are a few domestic players worth keeping an eye on. Aimer, Embry and Maniform commanded the biggest slices of China’s market for underwear, nightwear and swimwear in 2012, according to Euromonitor. Aimer enjoyed a market share of 1.9 percent in 2012, while Embry and Maniform accounted for 1.1 percent and 1 percent of the market, respectively.

Aimer, owned by the Beijing-based Aimer Group, is a leading lingerie brand in China that also has an international presence, with retail locations in Singapore, Hong Kong, Malaysia and Macau. The company also has an e-commerce site for international orders and is vying to compete as one of the leading innerwear companies globally by combining Eastern design aesthetics with international trends.

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