Cocona, Inc. is re-branding its high performance technology, Cocona, to better identify its properties. The new name is 37.5, which refers to the body’s ability to manage temperature and humidity next to the skin to maintain 37.5 percent humidity and a 37.5 degree Celsius core body temperature. The technology is targeted to the activewear market since its patented active-particle properties capture and release moisture and help the body maintain optimal humidity and temperature.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)