Despite retail consolidation and frugal budgets, preregistration of buyers at the CurveNV show in Las Vegas and the CurveNY show in Manhattan is strong, said Laurence Teinturier, executive vice president of CurveExpo Inc.
“We have approximately 1,800 registered buyers for both lingerie fairs, and preregistration is 10 percent higher for New York over last year. Las Vegas is about the same,” said Teinturier. “We have been marketing like crazy. Not one day goes by that retailers are not approached by our telemarketers. We know which brands the retailers carry.”
Teinturier said the marketing objective is to “measure retailers and make sure they are within our customer’s market. Obviously, with one trade show in the market, we are very pleased because it no longer divides the industry.”
Teinturier was referring to its former rival Lingerie Americas, which said it would cease operations after European trade show giant Eurovet’s purchase of a 30 percent stake in CurveExpo in November.
She noted that the number of brands for intimates, daywear, sleepwear, robes, at-homewear, men’s innerwear and swimwear continues to be “solid.”
“We will have 150 brands at the Las Vegas show, about the same as a year ago, and 200 brands for the New York show, double the number from 2008,” said Teinturier. “It is the first time we have so many new brands at both shows, with 25 in New York and 19 in Las Vegas, and it’s definitely the men’s year at shows, with 14 brands at CurveNV and 11 brands at CurveNY. We are also very pleased that buyers will be able to circulate in the Coterie show because we’ll be sharing badges with the Coterie.”
The CurveNV fair is scheduled at The Venetian Resort Hotel from Feb. 16 to 18. The Feb. 22 to 24 CurveNY show will be in The Galleria at the Jacob K. Javits Convention Center.
Addressing the recession and its impact on exhibitors, Teinturier said, “Because of the troubled economy, we are trying to convince exhibitors to take less space. We feel exhibitors should have a return on their investment. We hired a contractor who can customize a stand without too many expenses, whether it’s with visuals or by using different colors.”
Teinturier would not give a price range for stands, but noted that “prices are not lower or higher.” The cost generally starts around $8,000 for a stand and several chairs, according to exhibitors.
Regarding the fair in Las Vegas, Teinturier said, “This will be our eighth season in Las Vegas, and we now have roots there. Everybody west of the Mississippi is shopping Las Vegas. CurveNV draws 40 percent of its lingerie buyers from the West Coast, 44 percent from the East Coast and the Mountain and Central regions, and 16 percent represent international buyers from Canada, as well as Australia, Japan, Mexico and even Europe.
“The turnout has always been strong in Las Vegas because people feel they are on vacation and it’s now so affordable. Some flights on airlines such as JetBlue offer round-trip fares for $90, and you can find hotel rooms from $45 to $219 for a suite per night. It’s very affordable.”
Addressing the New York edition, she said, “A majority of buyers in the East, including Quebec, will be shopping CurveNY. Seventy-five percent of our buyers in the East are coming from New York, New Jersey, Connecticut, Maryland, Pennsylvania and Massachusetts.”
A highlight of CurveNV will be a cocktail party, informal modeling and a raffle on Feb. 16 at The Venetian, where guests can meet Josie Natori, founder of Natori Co. There will be a roundtable seminar on Feb. 17 titled “Navigating the Storm,” which will be coordinated by Ellen Lewis, owner of Intimate Product Concepts Inc., a consulting firm. Speakers will include Jim West, an account executive at Chantelle; Guido Campello, executive vice president of merchandising and innovation at Cosabella, and Joe Smith, manager of international logistics and specialty stores sales manager at Wacoal America.
Details of presentations at CurveNY have not been finalized.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast