Attendees at last week’s Curvexpo in Manhattan said they were encouraged by the current state of business.
As a sign of the ever-transient world, as soon as visitors entered the Javits Center North show, a booth for Uber was front and center. While the ride-sharing company has a business partnership with the trade show, an assortment of labels were exhibiting there for the first time. Agua de Coco, ANK Swimwear, Ann Chery, Anne Klein, Calvin Klein Underwear, Kate Spade, Lahco of Switzerland and Suki Cohen were among the new resources at the show, which ended its three-day run August 5.
Whether scouting swimwear, loungewear, innerwear or men’s underwear, buyers had specific items in mind for their leading customers. Esther Paquette, owner of the Lyla Collection store in Montreal, said business is being driven by lingerie sales. Empreinte, Cosabella, Hanky Panky and Commando were labels she planned to check out, as well as resources for nightgowns. The addition of an Eres concept store in her boutique has helped to rev up sales this year, she said. Comfort is the first thing shoppers look for, and style preferences vary from “very natural” to sexy, she added. Most shoppers are spending $175 or higher, and they tend to like to replenish their innerwear every six months, Paquette said.
Lisa Mergel, president of Kanvas, a day spa in Tallahassee, Fla., that sells innerwear, lingerie and pajamas, said many people are shopping purely due to necessity. “People are busy shopping and their mood is happy. They’re looking for new things and they have a positive attitude,” she said.
But, she added, shoppers “are looking at price points for sure.” And while they may have bought three or four items during one visit in the past, now they are more inclined to buy one item, with the average purchase being about $80. “They are not wanting to spend a ton of money,” Mergel said.
Barbara Gram, director of sales and marketing at Naked Princess, said buyers were in search of apparel or gift-driven intimate apparel such as her brand’s cashmere wrap sweater, lounge pants and lace bodysuit. Having opened a new boutique on Melrose Avenue in Los Angeles in May, the company has benefited from being able to showcase its range of offerings, as well as other brands, she said. Located near Monique Lhuillier and the restaurant Fig & Olive, the store has picked up a fair amount of spillover traffic. “By having a physical store, people understand the scope of what we offer. A retail location is important because they can see for themselves that the product is so elevated,” Gram said.
The brand’s concept is meant to evoke items that one might find in a modern-day boudoir, such as Boudoir Blush body spray and a luxury MicroModal pajama set, said Gram, who picked up four new accounts at the show on one day alone. In general, retailers have specific ideas about what their respective shoppers will want, whether that will be gift-set items or MicroModal styles, she said. The company sells its label online through its Web site as well as other brands, as is the case in its freestanding store.
In other news, organizers will host the first Interfilière New York show on Sept. 23 at the event space 82 Mercer Street. The gathering will bring together North American brands as well as at least 40 international mills.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia