Not every vendor can stomach the thought of raising prices or lowering quality to boost their bottom line during a tough economy. Instead, companies appearing at Lingerie Americas this week are turning to more customer-friendly strategies, from tightening production schedules and inventory to making the most of vertical capabilities and investing in less costly advertising strategies.
Then again, there’s plenty of incentive to do so, given that the costs of doing business have risen dramatically.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)