By  on January 25, 2010

World Threads Inc. is launching an exclusive line of daywear and undies called Bluebird by Eberjey at Ann Taylor stores and anntaylor.com this week.

“We saw a need at the specialty store level for a line of everyday panties that are cute yet reasonably priced,” said Mariela Rovito, president and co-founder of the Miami-based lingerie company, which produces the upscale Eberjey label. “The Bluebird girl cares about her underpinnings, but doesn’t want to spend too much.”

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