By  on January 13, 2009

Brand Matter LLC, owner of the Ellen Tracy brand, has signed a licensing agreement with the Komar Co. to produce the first collection of intimates bearing the Ellen Tracy name.


The collection, which will include sleepwear, at-homewear, robes, foundations, shapewear and lingerie, will launch this fall at major department and specialty stores, including Nordstrom, Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s, Lord & Taylor and Dillard’s, said Rick Platt, president of Brand Matter. He noted that distribution will be aimed at 250 doors that carry Ellen Tracy apparel, as well as 18 Ellen Tracy outlets. “That is the [bridge] category we are going to start with,” Platt said.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus