Brand Matter LLC, owner of the Ellen Tracy brand, has signed a licensing agreement with the Komar Co. to produce the first collection of intimates bearing the Ellen Tracy name.
The collection, which will include sleepwear, at-homewear, robes, foundations, shapewear and lingerie, will launch this fall at major department and specialty stores, including Nordstrom, Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s, Lord & Taylor and Dillard’s, said Rick Platt, president of Brand Matter. He noted that distribution will be aimed at 250 doors that carry Ellen Tracy apparel, as well as 18 Ellen Tracy outlets. “That is the [bridge] category we are going to start with,” Platt said.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)