Emilio Cavallini has entered into a collaboration with Hue to do an exclusive co-branded collection called Emilio Cavallini for Hue.
Hue, a contemporary U.S. legwear, sleepwear and loungewear unit of Kayser-Roth Hosiery, will distribute and market the legwear and coordinating pieces, while Florence-based Cavallini will produce the allover seamless, Santoni-knit styles of nylon and spandex.
The collection will combine the concept of legwear that can be coordinated, layered or mixed and matched with a capsule group of soft, stretchy tops and bottoms that have a ready-to-wear look.
Legwear styles include seamless leggings and three footless looks — geometric-pattern net tights, large circle net tights and sheer styles. The legwear will retail from $34 to $40. Related seamless items include a textured dress, a cami, a cami bodysuit with snaps, a crochet tank and a short diagonal skirt.
The color palette features a range of acid brights, including green, orange, fuchsia and royal blue, as well as black and white.
Julia Townsend, executive vice president and general manager at Kayser-Roth Corp., described the concept as “hosiery for the body.”
“We’ve done guest-designer programs before with fashion names such as Tibi, Trina Turk and Milly, but this is different, because it goes beyond legwear and it’s a totally different category — it’s hosiery for the body,” said Townsend at the Hue showrooms Tuesday. “It’s only the second day of the spring market week, but the retailers we previewed were excited about the newness of this concept and there is an openness to it….It feels and looks like something special, a collection you would find in a European boutique.”
Regarding which department the collection will be housed in at major stores, Townsend said, “The jury’s out.
“But we do know it’s going to be breaking new ground….One thing we know is the line will probably be merchandised inside and outside of the new packaging, so the customer can feel the product and see what it looks like,” explained Townsend.
The new hanging packaging is rendered in black and white, with an oversize co-branded logo and an illustration of a woman’s figure wearing the product. A pop of color is achieved with a clear vertical window that shows the packaged product underneath.
Lisa Cavallini, daughter of designer Emilio Cavallini and president of Mostlytights LLC, the North American distributor for Cavallini products, said, “Hue is the perfect company for our products, because we gear to a young woman who is discovering the hosiery and the seamless clothing world for the first time. We think the U.S. market is ready for this bright-colored line. It won’t go unnoticed in department stores,” she said.
Catrinel Popa, vice president of design at Hue, said the versatility of the collection will add to its salability.
“We wanted to do different pieces that can be layered, worn color-on-color or worn with another shade to pop up the color statement. The pieces can also be worn as a foundation for other garments….The acid brights are very important with color peeking through the open-work that gives a 3-D effect,” said Popa.
A first-season wholesale-sales projection was not available, but the capsule collection could generate sales in excess of $2 million, according to industry sources.
In other developments at Hue, the company is launching an advertising campaign for its fall collection of colorful legwear. The campaign will break in Vogue, Elle, People StyleWatch and InStyle in September. A digital campaign of banner ads will also be marketed through Glam Media and the AOL ad network.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast