By  on February 16, 2009

The Emporio Armani Underwear brand for men and women is taking its cue from the line’s ready-to-wear as it enters the U.S. market.

The rtw influence is especially strong in the men’s collection that was launched in Europe in 1982 and introduced in the U.S. early last year, said John Hooks, deputy managing director of Giorgio Armani SpA.

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