By  on September 9, 2009

Designers and retailers at ENK Vegas emphasized easy dressing with denim leggings, louche tops and eye-catching jackets.

At the Lafite Ballroom in the Wynn Hotel, 128 exhibitors mixed their spring collections with pieces from fall and holiday groupings to give retailers a variety of options for staying under budget and making quick deliveries.

“Frankly, stores are looking for fast turns,” said Mark Ernst, U.S. sales representative for Crossley, a women’s contemporary label from Florence. “They want things that sell right away.”

Among the top sellers at the contemporary show were legging jeans. Habitual shaded 7-oz. cotton in gray and indigo ombré for leggings wholesaling for $90. J Brand treated its $70 leggings cut out of 7.5-oz. cotton in five finishes, including an acid wash.

“The legging is such a big story for us,” said Susie Crippen, co-founder of J Brand.

The slimming styles appealed to Ada Oshrat, owner of a designer and contemporary boutique bearing her name in Tel Aviv. She shopped for superskinny jeans and leggings from J Brand and Serfontaine, in addition to tank tops and oversize shirts to slip over them.

“You can wear [leggings] any way you like,” Oshrat said.

Gloria Brandes, founder of young contemporary label BB Dakota in Costa Mesa, Calif., said among young women, “the uniform is leggings and a leather jacket or a blazer.”

BB Dakota seeks to meld style with competitive prices — taupe leather jackets enhanced with peplums wholesale for $65 and tab-front denim leggings cost $28 — and offered free shipping to buyers who placed orders at ENK Vegas.

Her business has adjusted its business at trade shows in response to the recession. The company worked down to the wire with some accounts that submitted reorders for the fall collection and reviewed the holiday lineup, which begins shipping later this month. Responding to retailers who skipped traveling to shows because of shrinking budgets, Brandes said her staff plans to make more road trips to visit customers.

After several seasons of lengthening the hemlines of tops, designers cropped T-shirts, tanks and jackets to pair with high-waisted shorts and skirts.

Kova & T curtailed the body and sleeves of a $95 acid-wash denim jacket. LNA gave cutaway hems to Ts wholesaling from $25 to $35. K. Allyn added weight to $32 Modal T-shirts with oversize front pockets extending about a foot long and glittering with sequins.

Jeans makers sought to entice shoppers by offering fashion denim they didn’t already have in their closets.

The Stronghold commissioned special herringbone denim made in Japan for $130 wide-leg jeans. Agave Nectar offered a rainbow of yarn-dyed denim in lilac, pink, blue and green. MiH Jeans channeled spring with cropped jeans wholesaling for $116 in a sky blue color.

“Everybody’s back to the product,” said Paul Savignano, vice president of wholesale at Vernon, Calif.-based Lucky Brand Jeans. “People are looking for quality.”

To access this article, click here to subscribe or to log in.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus