By  on March 19, 2012

Etiquette Clothiers wants to bring a stylish new standard to the underwear, loungewear and sock markets on a global scale.

The demand for luxury innerwear and socks is positioning the new brand on a fast track for growth, said Benjamin Vergnion, chief executive officer and creative director of New York-based Etiquette Clothiers. He described the concept of the brand, which was launched in July 2011, as offering consumers the “world’s most proper basics.”

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