By  on July 6, 2009

Retailers and vendors believe they will have to continue to contend with a number of issues critical to remaining viable, competitive and trend-right in the second half of 2009.

They expect to have to deal with a continued harsh economy, sluggish store traffic and price-conscious consumers who want a compelling reason to buy. Executives from the manufacturing, marketing, financial and retail fields were asked what they consider to be the single biggest challenge as they tackle third- and fourth-quarter business. Here’s what they said:

Bob Nolan, president of Jockey International North America wholesale and licensing operations:
“The biggest challenge is the economy, getting unemployment down and making people feel comfortable about their economic future. When that happens, they will be back in the stores and will start spending vigorously again.”

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