By  on February 12, 2013

FAM Brands LLC has acquired the rights to the Bally Total Fitness name in North America for apparel, accessories, food and beverages.

FAM, a specialist of women’s activewear and bodywear by Marika and The Balance Collection with wholesale revenues in excess of $100 million, has been the Bally Total Fitness licensee for women’s active apparel and active-related accessories for 10 years.

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