KEDS DOES LEGS: Keds is getting a leg up. The footwear firm has entered a licensing partnership for spring with McCubbin Hosiery, a family-owned legwear firm based in Oklahoma City, to produce a full line of women’s and children’s hosiery, including socks, tights, leggings and liners, and will focus on using eco-friendly fibers such as bamboo and organic cotton. Keds legwear will be distributed at department stores and midtier retailers nationwide.
“The huge growth in ballet flats and slip-on footwear has fueled the liner business,” said David McCubbin, president at McCubbin Hosiery. “We are offering liners that are fun and colorful and true to the Keds brand.”
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