The Italian activewear brand, which recently opened its first American store in Washington’s Montgomery Mall, is planning to open about 12 doors in the U.S. by the end of the year. New retail locations will include Miami’s Lincoln Road, SoHo in New York, Chicago, Boston, Las Vegas and Los Angeles.
For its expansion in the U.S., Freddy will focus on pants and in particular on the company’s patented bestseller “Wr.Up,” a jersey trouser with a body-shaping function. According to the company’s founder, Carlo Freddi, since the launch last October, Freddy has sold more than 100,000 pieces of the style, which retails between $99.90 and $129.
“To succeed in the U.S. market, it is necessary to bring new, trendy ideas,” said Freddi, showing confidence in the appeal that the “Wr.Up” pants could have with American customers. In fact, Freddi revealed that the shaping style has already been introduced in some multibrands stores across the country with good results.
Freddy, which posted sales of 55 million euros, or $72.6 million at average exchange rate, last year, aims to generate revenues of more than $10 million within three years in the U.S., bringing the American market to second place, tied with Russia behind Italy.
The company, which operates 20 stores in Italy, along with 11 doors in Europe, is gearing up to unveil six more units across Italy.
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For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
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Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)