Free People is expanding its world of intimate apparel, including wholesaling to other retailers.
The trendy apparel unit of Urban Outfitters Inc. opened its first area dedicated to Intimately Free People innerwear at its newly opened Free People store in Toronto on Aug. 2. Today, the retailer will launch its second e-book of Intimately Free People bras, slips and pajamas at freepeople.com. The e-book will feature lingerie on model Camille Rowe, who has been the face and body for two denim and knitwear e-books by Free People, one in March and another in June.
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