Fruit of the Loom is bolstering its basics business with premium product at new channels of distribution, including Bloomingdale’s and Old Navy.
The 150-year-old brand of classic underwear and casualwear for men, women and children, which is owned by Berkshire Hathaway Inc. and generates estimated annual wholesale revenues in excess of $2 billion, has traditionally been a key resource of basic, commodity goods for mass merchants such as Wal-Mart.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)