Fruit of the Loom is bolstering its basics business with premium product at new channels of distribution, including Bloomingdale’s and Old Navy.
The 150-year-old brand of classic underwear and casualwear for men, women and children, which is owned by Berkshire Hathaway Inc. and generates estimated annual wholesale revenues in excess of $2 billion, has traditionally been a key resource of basic, commodity goods for mass merchants such as Wal-Mart.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)