Gelmart International is entering the luxury lingerie market with the newly licensed Jenna Leigh Lingerie label.
This will mark Gelmart’s first foray into the realm of upscale intimate apparel with a launch slated for fall 2013.
Yossi Nasser, president of the $50 million Gelmart firm, projects the Jenna Leigh brand will generate wholesale sales of between $5 million and $6 million by the end of 2014.
“It was important to sign on to a high-end brand. It will allow us to grow into other tiers of business.…There’s a lot of upside with this brand, and we are projecting it will generate sales of $15 million by 2017,” said Nasser, noting that current wholesale revenues are $1 million.
The 60-year-old privately held company plans to bolster sales of the designer brand with a “multipronged investment” that includes a cash infusion and Gelmart’s long-established infrastructure of product development, precision fitting and quality-focused production. There also are plans to groom the Jenna Leigh brand in the global luxury marketplace, according to Nasser.
Describing the designer and her personal style, Nasser commented, “Jenna Leigh has a distinctive position in this growing market with a clear competitive advantage. Her charisma and fresh perspective, as well as her eye for design and appreciation of fine fabrications, is what drew us to her brand and ultimately prompted us to align with her and provide our manufacturing capabilities, resources and expertise.” Gelmart sources and manufactures in Taiwan, China and Indonesia.
Leigh created her namesake brand in 2009 at 23. She quickly gained recognition with underpinnings that merge modern and retro silhouettes and detailing. She likes to present her collections as new wardrobe opportunities with key pieces such as “reinvented skirts,” bodysuits and rompers, as well as bras and undies.
“I now can focus on designing and branding because Yossi has a whole team of experts who execute production overseas,” said Leigh.
The fall collection will be rendered in fabrics and laces from France, England and Austria and will include silk, Modal and embroidered lace effects. Distribution is aimed at major stores and specialty boutiques worldwide, as well as jennaleighlingerie.com. The line is currently sold at Anthropologie, Free People, Bloomingdale’s, Holt Renfrew, Journelle, Linda’s Lingerie and e-tailers Shopbop.com and Freshpair.com.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews