LOS ANGELES — In a return to her roots, contemporary sportswear designer Geren Lockhart, who launched her Geren Ford collection with camis and boyshorts in 2002, is launching a lingerie line for holiday.
The 11-piece silk collection, wholesaling for $34 to $116, echoes the vintage-inspired feel of her sportswear line in solid black, white and jewel tones. There are camis, slips, panties, tap pants and pajama pants. Details include ruffles, tucks, pleats, snaps and exposed zippers.
“My sportswear line first came about because nobody would wear my lingerie as intimates — they only wore it as ready-to-wear,” said Lockhart, who quickly branched into drawstring pants and silk tops and dresses.
The line now includes knits, jersey, denim and leather.
“Now that we have more of a story to tell, we feel that we can go back into that [lingerie] market,” she said. “It’s great to have an opportunity in an additional category. This falls between high-end luxury and the more practical stuff. Not a great deal of people are playing in that market.”
Lockhart described her aesthetic as “clothes that you want to pack in your bag when you go on vacation, the lingerie being an extension of that. I’m launching it now because the holiday season is a time when people are more indulgent and pausing to enjoy life.”
Lockhart declined to give a first-year sales projection for the intimates, but the line could generate wholesale sales of $1 million to $2 million, according to industry estimates. Deliveries begin in October. Lockhart said she is targeting lingerie departments in the same stores that sell her sportswear, including Barneys New York, Saks Fifth Avenue and Nordstrom.
Upcoming pre-spring and spring innerwear collections will consist of cotton, washed silk and silk-screened silk.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews