By  on October 21, 2013

Hanes Hosiery is giving a face-lift to its Silk Reflections brand.

The redo — which will encompass a total rehaul of the brand in the next several months — is kicking off with the launch of the SunkissedUltra Sheer collection with run-resistant protection by Silk Reflections. The new line will be rendered in five body tones that will be marketed as “Bronze Perfection.” The bronze shades have a subtle shimmer and were selected to address women of all colors in five shades: Deep, medium, light, tan and nude. Point-of-sale materials include a color selector that’s shaped like an artists’s palette, with which consumers can match their skin tones.

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