By  on October 19, 2009

Hanesbrands Inc. has signed an exclusive agreement with Wal-Mart Stores Inc. to launch a line of plus-size apparel for women called JMS, making it the dedicated plus-size apparel brand in more than 3,500 Wal-Mart stores nationwide.

Janet Freedman, creative director of JMS, said the plus-size customer — a consumer segment that accounts for 60 percent of women who shop at Wal-Mart — can now buy an entire wardrobe by one brand. Freedman said JMS previously offered only wardrobe staples such as jeans and underwear to the plus-size consumer.

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